We have an opportunity to raise awareness of genetic haemochromatosis across Northern Ireland on TV, radio and on hundreds of advertising billboards. It’s thanks to the support of Belfast advertising agency Genesis, whose boss Stephen was recently diagnosed.

Thanks to Stephen's team in Belfast this campaign should reach 3 in 10 people living in Northern Ireland. They've already put their hand in their pockets to the tune of hundreds of thousands of pounds.

It’s a start. But we want to reach everyone at risk – and this is where we need your help….

Ulster TV and Channel 4 have offered to match our community’s support – pound for pound. This would double the number of adverts shown across Northern Ireland. We simply need to raise £20,000 – which the TV companies will double, for free.

TV advertising is expensive, but effective. With your support we can reach over 7 in 10 people living in Northern Ireland with the crucial news that genetic haemochromatosis isn’t rare, it’s rarely diagnosed.

Can you help us with a £20 donation to bring this awareness campaign to life?

Neil McClements