Haemochromatosis Awareness Week (4-10 July) saw the launch of the charity's first national out-of-home advertising campaign. 

Dynamic electronic posters (pictured above/below) explained symptoms to passers-by in shopping centres, at bus stops and in train stations in Liverpool, Edinburgh, Glasgow, Manchester, Belfast, Cardiff and London. This was complimented by an online advertising campaign on Google's search engine across the UK.

Overall, we reached almost 2 million people during the week that the campaign ran.

Our special thanks go to our member Sir Peter Hendy (Chair of Network Rail) for arranging our billboards to be displayed around the departures boards at Waterloo Station in London. The station was also lit up red for the week.

This initiative enabled us to reach tens of thousands of commuters on the busy south west rail network, spreading the word and raising much-need public awareness at no cost to the charity. Thank you, Peter!

The Vice-Chair of the All-Party Parliamentary Group on GH, Ben Lake MP, kindly arranged for the National Library of Wales to be lit in "haemochromatosis red" for the week.

And in the North West, the Mersey Gateway bridge was decked out in "haemochromatosis red" for the week.

Our patron Stephen McGann lent his support to Haemochromatosis Awareness Week with a rousing and informative thread about GH to his 107,000+ followers. 

It's a masterful summary of the condition, symptoms and the urgent need for more genetic screening in just 12 brief tweets. Read it here.

Thank you to everyone who contacted a local landmark to ask them to help us mark awareness week or who held an event. There are just too many photos to share!